I like when a t-shirt designer picks a unique niche and develops it. Take Molecule Wear for example, these guys are specialists in producing popular molecular diagrams. Cool? Definitely conversational. This is a great niche and bodes to our desire to define ourselves by our brand choices. This is the same reason why so many people like to wear their favorite brands, like beer and car maker logos. Well, here at Molecule Wear, you can find something that fits your personality or preference. Caffeine anyone?

Curious, I continued to explore their site. Reading their frequently asked questions I got a  glimpse of their humorous style of writing. More of this can be found on their MySpace page. They go on to say that these shirts make a statement.  Kinda like “You belong to some sort of brainiac society”.  OK so you might weed out some intellectuals or possibly find chemists in any crowd.